World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else.

...if we can just remember one simple fact: the Net is a world of ends. You're at one end, and everybody and everything else are at the other ends.

An interesting read making its way around the blogs. One can see throughout the piece how some people/businesses just don't get it. I especially find the "specter" of applications which can lower the Internet's value an interesting proposition.