Hawk's Nest

Thursday, October 13, 2005

First Look Special: Apple Computer iPod (5G) with Video

I must admit, I was excited to hear about this announcement. After reviewing the details, the jury is out for me. Just how good/bad is the video resolution on the TV out from the Video iPod? I'll have to see a store demo.

The best part of the announcement, though, was the first mainstream delivery of downloadable TV shows for $2. New episodes of shows like Lost will be available the day after it airs. The concept is on target. But is it the delivery of something consumers want to have? Video resolution at 320x240 is too low to make it compelling unless there is some software magic that makes the picture good. I think if this were to be increased and deals were made to deliver TV from all studios, consumers could start to re-evaluate their cable bills. Why pay for unwatched content on cable when you can download only the content you want and keep it? Especially if the business model includes subscriptions.

We'll see how it all plays out. We're not quite there yet but Apple took us one step forward.


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