Fast Company | What Money Can't Buy
Microsoft could do more, I agree. But they are often ahead of their time. Two predictions: 1) If Apple announces an iPod phone, remember Microsoft was there first. Basically, Windows CE/Mobile is able to do great multimedia stuff in a very small space. People gawked at needing to do these things on a PIM. Now, the phone is the PIM and may be your MP3 player. 2) Video on a PIM is something else people thought superfluous. Microsoft provided it on handhelds. No one else thought it necessary. Think again and thanks, Microsoft.
The truth is, the failure to consistently produce dramatic and successful innovations may be less a comment on Microsoft than it is on the nature of innovation itself. Innovation is, after all, capricious -- a function of luck and good timing as much as brains. It's tough to score once, much less repeatedly, with big-money bets and sky-high ambitions.
Microsoft could do more, I agree. But they are often ahead of their time. Two predictions: 1) If Apple announces an iPod phone, remember Microsoft was there first. Basically, Windows CE/Mobile is able to do great multimedia stuff in a very small space. People gawked at needing to do these things on a PIM. Now, the phone is the PIM and may be your MP3 player. 2) Video on a PIM is something else people thought superfluous. Microsoft provided it on handhelds. No one else thought it necessary. Think again and thanks, Microsoft.
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