ZDNet AnchorDesk: Hey, Verizon, you call this service?

I recently signed up with Verizon and was dismayed to read this little story which reminds us that most customer service has a long way to go to figure out why they're called "customer" and "service". I have a ton of tales about other companies but I can say, just like in this little story, the best advice is bump it up until you get reasonable satisfaction. I run in circles where we do our due diligence and then e-mail everyone up the food chain regarding our issue. In EVERY instance, we've been successful at some level. So, next time you need help, just let your fingers do the talking.