Spreading the gospel of blog

"If I were in your business," Winer tells me, "I'd embrace this stuff as quickly as I could, and make the changes that it requires of you. The changes are going to come. Every industry that has ever had to deal with this has learned the lessons.

This is a nice piece built around an interview with Dave Winer, one of the "founding fathers" of blogging. His vision for how this technology can impact our future political process and news media is intriguing. I believe all businesses need to assess the technology and see how it can be of benefit internally and externally to the organization.