Hawk's Nest

Friday, July 11, 2003

Information Foraging: Why Google Makes People Leave Your Site Faster (Alertbox June 2003)
The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.
Information is consumed on the Internet as the bread and butter of everyday life. This article by Jakob Nielsen, a usability expert, is helpful in understanding informavores and their snacking habits.


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