Mere Cost Cutting May Not Be Answer

"There are three fundamental portfolio categories that CIOs should structure their budgets around," Rubin said. "Running the business, growing the business and transforming the business."

This little article from over a year ago is a fascinating look at how IT can be transformational to the core business values of an organization rather than purely a maintenance/cost-saving entity. As I work for the tourism agency in my state, I see implications for my work environment. What if our office was integral to a plan to increase tourism to our State instead of incidental? What if brainstorming about technological approaches to increasing tourism were considered? I can see a lot of potential.